Sustainability in fashion
It’s not enough these days to say your product is “all natural.” People are demanding real change from brands, especially in the fashion industry – which accounts for about 8-10% of global carbon emissions.
While some fashion brands are being called out by activists for greenwashing (for example, overstating one sustainability effort when their business model as a whole is anything but), other brands are leading the way in sustainable innovation.
In 2021, British fashion pioneer Stella McCartney teamed up with previous collaborator Bolt Threads to develop the world’s first-ever garments made from vegan, lab-grown Mylo™️ mushroom leather. The results are stunning: